How to become a successfull Blogger
A
blog might not be a new terminology for you all, so let us quickly understand
what a blog is? A blog is mainly a web page that needs to be updated regularly
with the fresh content that is in the interest of the readers. Content may be
motivational, educational, recipes, how-to articles, or others. But, what is a
blog used for and how to blog. We will learn these things in this article.
A
blog can have diverse purposes, such as creating awareness about a particular
brand or an individual need, for promotion of a business or increasing sale,
the list goes on and on. Blogs may be of various types, be it a fashion blog,
food blog, travel blog, music blog, lifestyle blog, fitness blog, DIY blog, and
sports blog, etc.
What
is a blog? History of the blog
The
world’s first blog Justin’s Link (links.net), was created by Justin Hall in
1994. He was a student of Swarthmore College student. The term blog didn’t
exist at that time, so it was considered a personal homepage.
A blog is an online platform where bloggers can share their thoughts and opinions on diverse topics. Blogging is an art of storytelling. An excellent blog will contain all the contents that tell an informational story to the readers. A simple tech blog can communicate clarity and seriousness, whereas a cartoonish funny blog will communicate fun and excitement.
What
is a niche blog?
A
Blog written a personal interest or topic is a niche blog. A niche blog may be
as follows-
A
lifestyle blog is a blog where the author documents his areas of experiences,
interests, hobbies, talents on a particular topic. It covers multiple areas of
a writer’s interests rather than only one. For example, a lifestyle blog may
cover areas of fashion, fitness, travel, health, and relationships. A lifestyle
blog can be a sort of a person’s diary, which will be a sort of writer’s
interests or his biography in simpler terms.
A
blog post is a kind of article you write on a blog. It includes content in any
form, be it a text, photo, video, infographic, etc. It is a web page that
contains information about a particular topic and includes the sub-topic too.
The title of a blog should be eye-catchy and attention seeker. It is essential
to know before you proceed to what is a blog used for and how to blog.
For example, you have started a food blog on your restaurant website, and let’s say the title of one blog post might be “10 best Italian recipes”. The overall exposure is to the topic is food, but it also addresses a sub-topic “best Italian recipes”.
Blog posts rank on search engine result pages on different keywords. If you write a blog post about the best Italian recipes, it will rank on different similar keywords. When people search “Italian recipes” or “best Italian recipes”, then they will reach your blog post. After that, they may access the entire website. It helps readers to check your food menu or other recipes you cook and serve. It can drive traffic to your website through blog posts and encourage users to visit your food restaurant.
Benefits of blogging for business
There
are various benefits of blogging for business. Some of them are given below:
- Traffic can be converted into leads to generate income.
- Build authority in the business world.
- Keep growing business online and offline.
- Convert blog readers into customers.
These
were the key points that will help you if you want to start your blog. It will
give you insights about how to become a successful blogger by keeping these
points in mind.
Blog
vs website
Nowadays,
business websites having a blog to bring awareness about their products and
services. It should be clear that any website can’t be a part of a blog.
Difference
between blog and wiki
A
wiki is something where any visitor can make modifications, i.e., editing,
updating, or publishing content. We all know about Wikipedia. Many of us only
read it, but there are thousands of contributors around, who edit and publish
content in different languages.
What is a blog used for?
1.
Rank your business website on search engines
Nowadays,
it is recommended to have a blog on your business website to get better search
engine rankings. Traditionally, businesses use paid ads to rank their business
web page, but incorporating a blog into a business website can be a long-term
and effective method.
Blogs
help in sharing information by writing and posting content on the web . You
never know, one-day blogging can turn you into an expert.
3.
Convert visitors into leads
A
business website doesn't fetch visitors from the search engines, because only
existing customers browse your website. Rarely new visitors to the home page or
about us page of a business website. That’s why blogs are important in the age
of digital marketing.
1.
Define your target audience
While
starting a blog, it is essential to define your target audience.
Who
will be the target audience?
Keeping
in mind all these questions, you need to create the content on a particular
topic. You should be aware of why you want to include this content in your
blog. It will help you in giving the idea of which type of content suits the
reader’s mind.
2.
Well-researched content ideas
Blogs
should always be updated, and content should be new and fresh every time.
Content creation is a complex task and consumes a lot of time and energy both.
I am sure you will always want that your content should not compromise with the
quality, it should be SEO-friendly, and it should be such that it enchants the
minds of readers.
3.
Have a blog strategy
Every
business needs a strategy; in the same way, you need to plan a blog strategy to
become a successful blogger. Your blog strategy should fulfill certain answers
to the questions like:
• Who is your target audience?
• Which niche are you going to choose?
• Which CMS are you going to work with?
• What will be your blog posting schedule?
You
should have a goal, mission, vision, and objective for your blog.
You
must create an editorial calendar for your blog. It will help you to track
upcoming posts, content writers are meeting deadlines, and crosscheck you have
sufficient content ideas for future posts.
4.
Article structure is important
It
is essential to pay attention to the article structure or format. The format of
your post should be proper and well-structured.
It
should contain necessary breaks when needed. It should have proper headings and
sub-headings, bullets, and numberings for points, images, infographics, and so
on.
In
short, it should be properly structured so that readers like and scan it within
a few minutes and can land to the desired section of the article.
Never
forget to use call-to-action (CTA) because it tells readers what to do next. It
can be helpful to generate leads and make money from your blog.
5.
Have a blog strategy
Every
business needs a strategy; in the same way, you need to plan a blog strategy to
become a successful blogger. Your blog strategy should fulfill certain answers
to the questions like:
• Who is your target audience?
• Which niche are you going to choose?
• Which CMS are you going to work with?
• What will be your blog posting schedule?
You
should have a goal, mission, vision, and objective for your blog.
You
must create an editorial calendar for your blog. It will help you to track
upcoming posts, content writers are meeting deadlines, and crosscheck you have
sufficient content ideas for future posts.
6.
Article structure is important
It is essential to pay attention to the article structure or format. The format of your post should be proper and well-structured.It should contain necessary breaks when needed. It should have proper headings and sub-headings, bullets, and numberings for points, images, infographics, and so on.In short, it should be properly structured so that readers like and scan it within a few minutes and can land to the desired section of the article.Never forget to use call-to-action (CTA) because it tells readers what to do next. It can be helpful to generate leads and make money from your blog.
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